2008 Survey Results
“The results of the survey were overwhelming and indicate that Australian Stamp Bulletin (ASB) readers are satisfied with the state of Australia Post’s philatelic services and the Stamp Issue Program, including our flagship publication – the Australian Stamp Bulletin”, said Noel Leahy, Group Manager Philatelic, Australia Post.
Who are our Australian collectors?
Survey results showed a higher proportion of males (58%) to females (42%), with well over half of subscribers aged over 55. Geographically, the majority of subscribers reside in NSW, Victoria and ACT.
What stamps do you collect?
Of those active collectors, 96% collect new Australian or Australian Territories stamp issues.
What type of products within a stamp issue do you collect?
By far the most popular stamp product collected is the set of stamps (or sheet of stamps).
Do you collect all Australia stamps, or only certain themes?
The majority collect across all categories (80%) with one in five collecting only certain themes.
What stamp themes do you collect?
Those collectors of thematic issues collect an average of 4 themes with wildlife being a clear favourite.
How do you rate the Australian Stamp Bulletin?
The ASB was well received, with 97% of subscribers rating the publication as "Excellent/Very Good" and just 3% as "Fair". No-one rated the publication as being "Poor/Very Poor"
What do you like about the Australian Stamp Bulletin?
Subscribers liked the fact that publication was a great way to find out about forthcoming stamp issues, information on philately and stories on stamps.
How long have you received the Australian Stamp Bulletin and how do you read it?
A vast majority are long-term subscribers (72% more than 10 years) and read the publication from cover to cover (62%). 82% keep it for future reference. Over 50% share the ASB in a shared household.
How do you rate aspects of Australia Post philately?
82% of those surveyed indicated that they were very satisfied with the Australia Post philatelic service overall and with the mail order service.
Of those surveyed, 89% thought the quality of the stamps was "Excellent", and 68% thought Australian stamps were excellent value for money and agreed with the subjects chosen for Australian stamp issues.
The Australian Stamp Bulletin is a bi-monthly publication produced by the Australia Post Philatelic Group and informs readers of upcoming stamp issues and products, along with information and articles related to philatelic topics.
The publication is offered free by subscription and each edition is delivered to over 100,000 subscribers nationally and overseas.
How was the survey conducted?
In October 2008, a questionnaire was sent to all Australian subscribers. The survey asked a series of questions as well as the opportunity to vote for their favourite Australian stamp issue of 2008. Results of the vote were featured in the January edition of the ASB and online . We received a great response to the survey and below you will find a snapshot of the results.
Who conducted the survey?
Sweeney Reseach conducted the 2008 survey of the Australian Stamp Bulletin (ASB) subscribers.
“The survey provided us the opportunity to speak directly to our Australian readers and purchasers of stamps produced by Australia Post, and to measure the level of satisfaction that our customer have of the philatelic services we provide. The outcome was very pleasing” said Noel Leahy, Group Manager Philatelic, Australia Post.